This feature would be hugely beneficial in measuring the success of advertising campaigns that direct users to Altru pages. Currently, Google analytics identifies events/programs under a single categorical URL.
For example, all of our programs' ticketing pages show up in Analytics under "/54238/page.aspx" which does not allow us to identify which specific programs are being viewed by users, or how many of those viewers actually completed a ticket purchase.
This could possibly be solved if there was a way to create custom URLs for each program, so we could then narrow down analytics by each program URL to see how many pageviews it is getting. We could then compare that number to ticket sales activity and get a reasonable idea of our conversion rate.
This feature would be helpful for both event registration forms and event package forms as well.
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| Customer references | Pittsburgh Botanic Garden |
