We would like to use these as a Fundraising tool - think buying a brick with your name and class year on it for the courtyard at your alma mater. We are developing educational programs and sessions that will have cohorts attending them and would like to offer donors the chance to name them.
With CRM, we could have created a Named Opportunity for Education Program and indicated the lowest amount that could qualify and how many we had. We would then be able to search for an appropriate naming opportunity based on a donor's budget and know how many were available.
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