People who track their site analytics and see a drop-off from a page (ex. calendar event) do not know if the person closed the page or went through and purchased tickets. This is a critical component for evaluating the marketing procedures for our sales/events. Is there a way to do this that I'm missing? We currently use Google Analytics and cannot see click-thrus to Altru. We can see click-thrus from Constant Contact, but do not know if they led to a purchase.
Customer references | Internal |