We'd love to be able to pull in more data based on how people respond to marketing surveys. Right now, we can know how many transactions responded a certain way to a question, but we can't know if they were members or non-members, how many admissions were associated with the answer, or how much revenue. We'd love to be able to survey data in more complex ways!
Customer references | Museum of Life and Science |
Please make this an option. We should be able to get at all data in the database through query.
What good is the data if you can't analyze it? We need this feature.
Our marketing department was hoping to ask the user defined question, "Is this your first visit to the Garden?" Yes, No and prefer not to answer are the response options. In admissions, we would also enter the zip code that the guest is visiting us from. This would enable marketing to allocate advertising dollars to certain zip codes to encourage more visitation between a 60 - 75 miles radius.
I would love to see the survey option going even a step further that serves not only as a marketing tool but as an improvement tool and/or success rating tool. Right now daily sales survey can have questions but it can only be questions that makes sense at the start and completion of the completed sale, and not for after the visit. It would be great to have opportunity to create a survey template for constituents so that we can capture questions and answers that is reflective and opinionated.
This feature would save us a tremendous amount of manual work to better report on this data.
I wholeheartedly second this. I would love to be able to explore how the answers compare to discounts applied to the order, the zip code on the order, member/nonmember, etc.