Altru Ideas

Google Analytics Tracking w. Altru

Does Altru automatically track analytics and impressions of purchase tickets, donate, and Membership pages I set up through Altru? Is there a google analytics page associated with my Altru account? And can I link my Altru account analytics to the Google Analytics of my organization's website? And if so, how?
  • Guest
  • Jan 4 2016
  • Reviewed
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  • john Ames commented
    May 03, 2016 18:38

    It is crazy that Altru does not support this. Game breaker!!!

  • Hillary Hempstead commented
    June 14, 2016 23:26

    Come on, developers! Please help us track analytics and conversions. We need data to make savvy decisions. Please help us do so!

  • Abbe Malcolm commented
    June 15, 2016 17:30

    We had to change to a different email provider because of the lack of analytics. And to fix the lack of  page analytics we are adding a java script patch to send visitors through a separate page (to collect analytics) before they land on an Altru page. We have been asking for analytics for 4 years now. This is ridiculous. 

  • Edna Alfaro commented
    August 01, 2016 17:05

    Yes, very strange that Altru doesn't have this functionality. It's a highly important aspect of marketing to track your ticket sales through google analytics, so hopefully their developers are working on it. In the meantime, does anyone know of a work around to be able to track the ticket purchase page? Right now I am using a redirect, but I can't get it to actually track.

  • Guest commented
    August 03, 2016 17:56

    We depend on Google Analytics for so much of our marketing.  We can track referrals from our website over to Altru, but Google looses it due to Altru's  limitations.      

    My hunch is that many Altru users do not have very much in the way of web pre-sales; but then there are those of us who often have sell-out programs, so web pre-sales is VITAL.  

    Altru product managers, if you are listening, and you plan to expand Altru revenue, you can do it by either looking for more very small museums who do not sell much on the web, or larger museums that depend on the web for selling BIG TICKET items.  

    It is simple if you want to attract (and retain) those larger, more complex museums, you have to do a better job at supporting web analytics.  The good news is that is requires very little on your part to come out smelling like a rose in this area. 

  • David Raber commented
    August 03, 2016 18:57

    We depend on Google Analytics for so much of our marketing.  We can track referrals from our website over to Altru, but Google looses it due to Altru's  limitations.      

    My hunch is that many Altru users do not have very much in the way of web pre-sales; but then there are those of us who often have sell-out programs, so web pre-sales is VITAL.  

    Altru product managers, if you are listening, and you plan to expand Altru revenue, you can do it by either looking for more very small museums who do not sell much on the web, or larger museums that depend on the web for selling BIG TICKET items.  

    It is simple if you want to attract (and retain) those larger, more complex museums, you have to do a better job at supporting web analytics.  The good news is that is requires very little on your part to come out smelling like a rose in this area. 

  • Natalie Titcomb commented
    September 23, 2016 15:52

    Conversion tracking is an extremely important aspect of marketing to track ticket sales, donations, and more. I hope that your developers make this a priority! 

  • Guest commented
    October 19, 2016 18:12

    Come on product owners.  Agreed on the need for this.

  • David Raber commented
    December 02, 2016 22:38

    Any updates on this?

  • Guest commented
    March 21, 2017 15:13

    Is there any work around for adding our google analytics code to online membership and donation forms. At one point I thought that was an option to add code to forms, that would than have to added again after form updates.

  • Melissa Sorvillo commented
    May 05, 2017 15:28

    Is there any update on this? I am unsure how we can track which online sales came from our calendar vs email vs outside source... We also use Google Analytics for our website. Thanks!

  • B.J. Morgan commented
    May 12, 2017 18:44

    It seems Google Tag Manager might be a viable way to track eCommerce analytics.  I'm just chipping at the tip the iceberg right now, but I was able to track "Add to Cart" clicks and assign the "Event Title" to it using Tag variable.  I'm still fresh on GTM implementation, but it's an amazingly powerful resource, and the DOM elements on Altru's web templates contain a wealth of Element IDs that can be passed along to Google Analytics via Tags.

  • Lauren Valone commented
    May 25, 2017 20:53

    Any updates?

  • Brandon Vinyard commented
    April 02, 2018 17:03

    This is the main reason I fought getting Altru in the first place. For me it provided no marketing tool that I needed. I send emails through my website company because the branding is better. I can watch on a map as people open it. Not being able track the full purchase process is killing us. Our ads are generating a lot of clicks but once they get to Altru I have no idea what is happening to them. 

  • Melissa Sorvillo commented
    October 23, 2018 23:14

    So this was reviewed and what's the update? Thank you!

  • Sinclair Miller commented
    November 14, 2018 19:04

    This is very important to gaining even the most basic insights into the success of a marketing campaign. 

  • Florence Edwards-Miller commented
    November 26, 2018 21:16

    I'm trying to subscribe, but the button is nonfunctional. Not unexpected given other issues with Altru. 
    This is an important bit of usability, and Altru is way behind the times for not giving me analytics. You're making me choose between directing people to a landing page on my website which I can track, and a more direct path to make a purchase which I can't track. Bad move.

  • Sinclair Boggs commented
    10 Apr 13:45

    Any update on this, Altru?